How to Effectively Utilize Personalized Merchandise for Advertising
While giving away promotional products is a popular marketing strategy in many businesses, it is rarely actually used effectively. If you’re going to spend money on promotional materials, isn’t it logical to go for quality personalized merchandise that your prospective clients would actually want to use and keep? Here are three things you should remember when planning on what products to give away.
What They Want
It’s wrong for any business to assume that consumers will want anything, as long as it’s free. Even as passersby accept your promotional materials, if the articles aren’t useful or desirable, they’re likely to end up stashed away in some back closet box, never to see the light of day. The best promotional products are things that people use every day. If you have a tight budget, try personalized notepads or pens that people will surely use.
Think of creative promotion ideas that’ll make you stand out from your competition. Target your market by choosing a promotional product that is compatible with the theme of your campaign or line of business. If you’re planning an outdoor activity, try personalized tumblers or hats such as those offered by companies like Southwick Specialty Advertising. Don’t rely on the product alone. Combine it, instead, with other media to increase response rates from your potential consumers.
Choose Quality over Quantity
Your promotional merchandise should reflect the quality of your company’s products and services. You wouldn’t want your brand to be ruined because of a shoddy pen that runs out of ink within a day, would you? Giving away quality promotional products would surely make your potential consumers and existing clients feel that you have high regard for them, and that they are important to your business.
Optimize your Promotional Materials’ Design
The key to optimizing the use of promotional materials is to provide key information for the customer, whether printed on a small pen or on a large t-shirt, without going overboard. Make sure that you include your brand’s logo in the design so that customers can easily recognize that the product is from your business. Use fonts and colors that are clean and professional for easy reading. If you can’t put your entire business address, put your website or phone number.MORE →