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What It Takes To Create a 360 Digital Marketing Strategy

What It Takes To Create a 360 Digital Marketing Strategy

By

On January 8, 2023

In Marketing

A 360 digital marketing strategy simply refers to a marketing campaign that touches on all points of contact with a customer. This includes:

 

  • SEO (Search Engine Optimization)
  • Inbound lead nurturing
  • Social posting
  • Content and content marketing
  • Website
  • PPC (Pay Per Click advertising)
  • Customer communications
  • Outbound email campaigns

 

This type of marketing strategy means that you think about your customer’s journey holistically:

 

  • How do they make their way to your website?
  • What drives them to purchase?
  • How do you help them move through this process with as little friction as possible?

 

What Are the Main Benefits of a 360 Campaign?

The biggest benefit of a 360 digital marketing strategy is that you reduce the gaps in your strategy. When done correctly, you get more potential customers and engage them in more ways. This means that fewer potential customers can fall through the cracks.

 

1. Search Engine Optimization (SEO)

Most online customer experiences begin with a Google search. That means that having a high ranking on SERPs (search engine results pages) is very important for finding new customers for your business. 

 

The way you reach these high rankings is through Search Engine Optimization or SEO. 

 

Putting effort into your SEO helps build brand awareness, and increase the number of people who visit your website naturally.

 

To begin optimizing your website, you need to start by getting to know your audience. More specifically, what keywords would they use to find the services you offer?

 

Tools for this research include:

 

  • Google Search Console
  • Google Analytics  
  • Google Trends
  • Moz
  • Ahrefs

 

From here, you can determine your SERP rankings. Keep track of these rankings to measure how well your efforts are going. Do note that it can take months of working on SEO before you’ll start to see results, so it’s best to get started as soon as possible. It’s also important to remember that the benefits of SEO are seen in the long term. Over time, a well-optimized page will only gain more and more visitors. This is why SEO is so important.

 

2. Pay Per Click Advertising (PPC)

PPC advertising includes:

 

  • Search advertising
  • Social media advertising
  • Remarketing
  • Google Shopping
  • Display advertising

 

PPC allows you to pay for every click or impression that your ad gets on social media, websites, and search engine results. 

 

PPC is a great way to get quick results. You can target your audience quickly, and your ads will show up as soon as you get your ad spend in place.

 

For best results, however, you will want to pair this with a longer-term SEO strategy. Once you run out of budget for your ad spend, your ads stop working. You can use PPC to get quick traffic while building your SEO for the long term. 

 

3. Customer Relationship Management (CRM)

Client acquisition is expensive. This means that your goal should be to have repeat customers. To do this, you need to make sure that the customers you have are enjoying their experience with you. After-sales services are incredibly important. A complete digital marketing strategy should include customer communications and good customer service.

 

There are three factors that go into a strong sales process:

 

  1. The handover from your sales team to your delivery and customer service teams
  2. Getting to know your clients on a one-to-one basis
  3. Delivering on your customers’ needs

 

4. Email Marketing

Email marketing is a great way to engage existing customers, and nurture leads. For best results, use personalized content that directly addresses your target audience’s pain points. Otherwise, your emails can come off as spammy. There are plenty of tools available to automate this process.

 

5. Social Media Marketing

As a small business, leveraging social media marketing can be a huge boost to your online presence. It’s also a great way to get targeted content directly to your audience. 

 

Some of the most popular social media platforms include:

 

  • Facebook
  • Twitter
  • Instagram

 

Twitter and Facebook, especially, allow you to target customers with cheap cost-per-click ads. 

 

If you own a B2B business, you may also want to look into LinkedIn. It may be more expensive than other social media platforms, though.

 

6. Content Marketing

High-quality content that speaks to your target audience’s needs can be a powerful way to attract more people to your website and services.

 

Content comes in many forms:

 

  • Infographics
  • Videos
  • Tutorials
  • How-to guides
  • Blog posts
  • eBooks 
  • Social posts

 

It’s a good idea to test what your audience responds to most. 

 

For best results, use your content to encourage prospects to download lead magnets.

 

7. Your Website

All of your digital marketing efforts should end with your website. This could mean a landing page, a services page, or something similar.

 

Your site needs to have strong calls-to-action that capture your audience’s information for your lead nurturing process.

 

Finally, take into account that mobile traffic comprises a large portion of all internet traffic. This means that your website should look good on mobile devices as well as desktops. It’s always better to have a usable website than just a pretty one.

 

Finding Your Solution

If you need tips for improving a 360 digital marketing strategy, why not avail yourself of a marketing strategy? Search for reviews for marketing agencies to decide the best option for you!

Why do you want to start your own business?

By

On February 17, 2019

In Marketing

Why do you want to start your own business?

We sometimes seem to be conditioned to think that the path to life nirvana is to start our own business. If we could all just be our own bosses then everything would be alright. Immediately, one would probably think of a quote where someone said that if they spoke to other people the way they speak to themselves then they’d get arrested. This problem also arises when we are our own bosses – if we treated our employees the way we treat ourselves people wouldn’t work for us and we’d end up in court. So why would we want to start our own business and do this to ourselves?

So, to return to the original question, why do you want to start your own business? If you’re reading this post then you must be thinking about it, so what’s your motivation?

I hate my job

Reasons to start a small business include:Why do you want to start your own business? - work stress

People often quit their jobs and start a business on their own because they hated their jobs. This could be compounded by the fact that they share an office with co workers who have serious personality problems or a boss who had an attitude. Maybe not a bad decision in either case then. Other than the personality thing, this is quite a bad reason to start your own business, especially if you put as little thought into it as I did. If you just want to get out and do not really have much of a plan for what you would do once you escaped.  Years later, you would probably appreciate the experience it will give you but at the time it would be pretty uncomfortable.

I want to be my own boss

If you have a crappy boss, you might be considering starting your own business. Many self-employed people are working for themselves mainly because they are incapable of working for anyone else. Sometimes it works, sometimes it doesn’t, so if you are one of these people it may go well or it may go badly. Remember, if you run your own business, there are so many things you need to do. You have to think of promotional strategies to bring potential clients to your doorstep although you can certainly hire a marketing agency to help you gain more customers.

I want to be rich

Why do you want to start your own business? - work stress - successful entrepreneur

Don’t we all! There’s no doubt that having your own business is one of the best ways to become rich and the list of self-made millionaires and billionaires proves this. Donald Trump, Larry Ellison, Bill Gates, Steve Jobs, Richard Branson, Alan Sugar, Warren Buffett, Felix Dennis, Carlos Slim, Lakshmi Mittal and on, and on, and on. So yes, this is a pretty good reason.

I can do so much more than I’m doing now

This is something a lot of people can relate to. Working in a job and being frustrated that there is so much more we could do but we are not given the opportunity. Having our own business would let us stretch ourselves to do all these things. This is a great reason to start a business, to enable us to develop ourselves in so many ways that a constraining job doesn’t allow. And while you’re at it, utilize the expertise of a full-service SEO team so you can focus on growing your business.

Have you seen the idiots that work for themselves?

Well, have you? You would be astonished at how stupid a lot of seemingly successful business people are when you meet them. This is something that could make us believe that, “if they can do it, then so can I”. But are we missing something? We have to be careful in the way we just people’s capabilities. Maybe these people have the ability to work longer hours than us, or tolerate rejection better than us, or to keep going when it all seems hopeless in a way that we never could. So, exercise caution here.

It seems to be the thing to do and I just think I should

This is maybe about envy and seeing what other people have. Over the years, you may have read about all sorts of people starting their own businesses and it probably made you feel like there was something wrong with you or if you didn’t (or maybe couldn’t) do it too. This one can be a bit of a trap that we might fall into and was certainly a part of people leaving their perfectly good jobs with the vague aim of starting my own business. Just because other people are doing it, and seem to be doing it successfully, doesn’t mean we should all drop everything and do it too, and right now.

So if you do want to start your own business, why do you want to do that?

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